What Are Product Keywords and How to Choose Them?

What Are Product Keywords?

Keywords are the search terms DMCA Bot uses to find potential infringements on Google and Bing. Choosing good keywords is critical — too broad and you get many false positives; too narrow and you miss real infringements.

Keyword Best Practices

Do:

• Use your product's exact title (e.g., "Mastery E-Commerce Course").
• Include your brand name combined with the product type (e.g., "AcmeCorp video bundle").
• Add your primary author's name alongside the product name.
• Use unique phrases from your product that are unlikely to appear elsewhere.

Avoid:

• Generic single words ("course", "ebook", "software").
• Common phrases that describe entire industries.
• Keywords shared with free or public-domain competitors.

How Many Keywords Should I Add?

Add 3–10 keywords per product. DMCA Bot searches each keyword independently and combines the results. More targeted keywords = fewer false positives.

Updating Keywords

You can update your keywords at any time from the Products page. Changes take effect at the next scan cycle.